Pol\u00edticas y Consentimiento \u00b7 Dr. Ricardo Cepeda \u00b7 Gastroenter\u00f3logo<\/title>\n<meta name=\"description\" content=\"Pol\u00edtica de Tratamiento de Datos Personales y Consentimiento del Paciente \u2014 Consultorio Dr. Ricardo Cepeda V\u00e1squez, Bogot\u00e1.\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Playfair+Display:wght@500;600;700&display=swap\" rel=\"stylesheet\">\n<style>\n*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}\n:root{\n --navy:#1a3050;--navy2:#1e3a5f;--navy3:#254875;\n --gold:#C89B56;--gold2:#b88642;\n --muted:#9ba8b8;--border-light:#e5e7eb;\n --beige:#f5f1ea;--radius:.75rem;\n --shadow-sm:0 1px 6px rgba(0,0,0,.07);\n --border:rgba(255,255,255,.1);\n}\nbody{font-family:'Inter',sans-serif;color:var(--navy);background:#fff;overflow-x:hidden}\n.inner{max-width:56rem;margin:0 auto;padding:0 1.5rem}\n.inner-md{max-width:52rem;margin:0 auto;padding:0 1.5rem}\n.sec{padding:4rem 1.5rem}\n.sec-beige{background:var(--beige)}\n.sec-white{background:#fff}\n.eyebrow{font-size:.65rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);display:flex;align-items:center;gap:.5rem;margin-bottom:.6rem}\n.eyebrow::before{content:'';width:1.5rem;height:1.5px;background:var(--gold);display:block}\n.sec-h2{font-family:'Playfair Display',serif;font-size:clamp(1.4rem,3vw,2rem);font-weight:600;color:var(--navy);margin-bottom:1.5rem}\n\n\/* HERO *\/\n#politicas-hero{\n background-image:url('https:\/\/doctorcepeda.com.co\/wp-content\/uploads\/2023\/04\/admin-ajax.jpg') !important;\n background-size:cover !important;background-position:center !important;\n background-color:var(--navy2) !important;\n padding:5rem 1.5rem 4rem;position:relative;min-height:220px;\n}\n.ph-overlay{position:absolute;inset:0;background:rgba(20,45,80,0.72);z-index:0}\n.ph-inner{max-width:56rem;margin:0 auto;position:relative;z-index:1}\n.ph-inner .eyebrow{color:var(--gold)}\n.ph-inner .eyebrow::before{background:var(--gold)}\n.ph-title{font-family:'Playfair Display',serif;font-size:clamp(2rem,4vw,3rem);font-weight:600;color:#fff;line-height:1.1;margin-bottom:1rem}\n.ph-title span{color:var(--gold)}\n.ph-sub{font-size:.95rem;color:var(--muted);line-height:1.75;max-width:36rem}\n.ph-meta{display:flex;gap:1.5rem;flex-wrap:wrap;margin-top:1.2rem}\n.ph-meta-item{display:flex;align-items:center;gap:.4rem;font-size:.78rem;color:rgba(255,255,255,.55)}\n.ph-meta-item svg{width:13px;height:13px;color:var(--gold);flex-shrink:0}\n\n\/* TOC *\/\n.toc{background:var(--beige);border-bottom:2px solid var(--border-light);position:sticky;top:0;z-index:400;overflow-x:auto;scrollbar-width:none}\n.toc::-webkit-scrollbar{display:none}\n.toc-inner{max-width:56rem;margin:0 auto;padding:0 1.5rem;display:flex}\n.toc-link{flex-shrink:0;padding:1rem 1.1rem;font-size:.8rem;font-weight:500;color:#6b7280;text-decoration:none;border-bottom:2.5px solid transparent;white-space:nowrap;transition:color .15s,border-color .15s}\n.toc-link:hover{color:var(--navy)}\n.toc-link.active{color:var(--navy2);border-bottom-color:var(--gold);font-weight:600}\n\n\/* SECCIONES *\/\n.pol-section{margin-bottom:3rem;scroll-margin-top:100px}\n.pol-section-head{display:flex;align-items:center;gap:.85rem;margin-bottom:.6rem}\n.pol-num{width:2rem;height:2rem;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:.75rem;font-weight:800;color:#fff;flex-shrink:0;box-shadow:0 2px 8px rgba(0,0,0,.12)}\n.pol-num.n1{background:var(--navy2)}.pol-num.n2{background:var(--gold)}.pol-num.n3{background:var(--navy3)}.pol-num.n4{background:var(--navy2)}\n.pol-section-title{font-family:'Playfair Display',serif;font-size:1.25rem;font-weight:600;color:var(--navy)}\n.pol-rule{height:1px;background:var(--border-light);margin:0 0 1.2rem 2.85rem}\n.pol-p{font-size:.9rem;line-height:1.8;color:#374151;margin:0 0 .9rem 2.85rem}\n.pol-p strong{color:var(--navy);font-weight:600}.pol-p a{color:var(--navy2)}\n.pol-list{margin:0 0 1rem 2.85rem;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:.5rem}\n.pol-list li{display:flex;align-items:flex-start;gap:.6rem;font-size:.875rem;color:#374151;line-height:1.65}\n.pol-list li::before{content:'\u2022';color:var(--gold);font-weight:700;flex-shrink:0}\n.pol-list li strong{color:var(--navy)}\n\n\/* CALLOUTS *\/\n.pol-callout{display:flex;gap:.85rem;padding:1rem 1.2rem;border-radius:var(--radius);margin:1rem 0 1rem 2.85rem}\n.pol-callout.info{background:#eff6ff;border-left:3px solid var(--navy2)}\n.pol-callout.warn{background:#fff8ed;border-left:3px solid var(--gold)}\n.pol-callout.ok{background:#f0fdf4;border-left:3px solid #15803d}\n.pol-callout-icon{font-size:1.2rem;flex-shrink:0;line-height:1.3}\n.pol-callout-title{font-size:.7rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;margin-bottom:.3rem}\n.pol-callout.info .pol-callout-title{color:var(--navy2)}.pol-callout.warn .pol-callout-title{color:#92570a}.pol-callout.ok .pol-callout-title{color:#15803d}\n.pol-callout-text{font-size:.82rem;color:#374151;line-height:1.65}\n.pol-callout-text strong{color:var(--navy)}\n\n\/* TARJETA RESPONSABLE *\/\n.responsible-card{background:#fff;border:1px solid var(--border-light);border-radius:var(--radius);padding:1.5rem;margin:1rem 0 1rem 2.85rem;display:grid;grid-template-columns:1fr 1fr;gap:1rem;box-shadow:var(--shadow-sm)}\n.rc-item{display:flex;flex-direction:column;gap:.2rem}\n.rc-label{font-size:.65rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#9ca3af}\n.rc-val{font-size:.875rem;color:var(--navy);line-height:1.5}.rc-val a{color:var(--navy2);text-decoration:none}\n\n\/* FORMULARIO CONSENTIMIENTO *\/\n.consent-wrap{background:#fff;border:1px solid var(--border-light);border-radius:var(--radius);padding:2rem;margin:1.5rem 0 1.5rem 2.85rem;box-shadow:var(--shadow-sm);position:relative;overflow:hidden}\n.consent-wrap::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--navy2),var(--gold))}\n.consent-title{font-family:'Playfair Display',serif;font-size:1.1rem;font-weight:600;color:var(--navy);margin-bottom:.3rem}\n.consent-sub{font-size:.8rem;color:#6b7280;margin-bottom:1.5rem;line-height:1.5}\n.consent-fields{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-bottom:1.2rem}\n.cf-field{display:flex;flex-direction:column;gap:.4rem}.cf-field.full{grid-column:1\/-1}\n.cf-label{font-size:.65rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#6b7280}\n.cf-input{background:#fff;border:1.5px solid var(--border-light);border-radius:.5rem;padding:.65rem .85rem;font-family:'Inter',sans-serif;font-size:.875rem;color:var(--navy);width:100%;transition:border-color .18s}\n.cf-input:focus{outline:none;border-color:var(--gold);box-shadow:0 0 0 3px rgba(200,155,86,.1)}\n.consent-text{background:var(--beige);border-radius:.5rem;padding:1.2rem 1.3rem;margin-bottom:1.2rem;font-size:.825rem;color:#374151;line-height:1.75}\n.consent-text strong{color:var(--navy);font-weight:600}\n.consent-text p{margin-bottom:.7rem}.consent-text p:last-child{margin-bottom:0}\n.consent-checks{display:flex;flex-direction:column;gap:.85rem;margin-bottom:1.5rem}\n.cc-item{display:flex;align-items:flex-start;gap:.75rem}\n.cc-item input[type=\"checkbox\"]{width:16px;height:16px;accent-color:var(--navy2);flex-shrink:0;margin-top:2px;cursor:pointer}\n.cc-label{font-size:.825rem;color:#374151;line-height:1.55;cursor:pointer}.cc-label strong{color:var(--navy)}\n.consent-sign{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-bottom:1.5rem}\n.consent-btns{display:flex;gap:.75rem;flex-wrap:wrap}\n.btn-print{display:inline-flex;align-items:center;gap:.5rem;background:var(--navy2);color:#fff;border:none;border-radius:.55rem;padding:.85rem 1.6rem;font-family:'Inter',sans-serif;font-size:.825rem;font-weight:700;cursor:pointer;transition:background .18s,transform .15s;box-shadow:0 4px 14px rgba(30,58,95,.2)}\n.btn-print:hover{background:var(--navy3);transform:translateY(-2px)}\n.btn-print svg{width:15px;height:15px}\n.btn-reset{display:inline-flex;align-items:center;gap:.5rem;background:none;color:#6b7280;border:1px solid var(--border-light);border-radius:.55rem;padding:.75rem 1.3rem;font-family:'Inter',sans-serif;font-size:.825rem;font-weight:500;cursor:pointer;transition:all .15s}\n.btn-reset:hover{background:var(--beige);color:var(--navy)}\n\n\/* FOOTER *\/\n.footer{background:var(--navy2);border-top:1px solid var(--border);padding:2rem 1.5rem}\n.footer-inner{max-width:56rem;margin:0 auto;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:1rem}\n.footer-logo{display:flex;align-items:center;gap:.75rem}\n.footer-logo img{height:2rem;width:auto}\n.footer-txt{font-size:.75rem;color:var(--muted)}\n.footer-links{display:flex;gap:1.2rem;flex-wrap:wrap}\n.footer-links a{font-size:.75rem;color:var(--muted);text-decoration:none;transition:color .2s}\n.footer-links a:hover{color:var(--gold)}\n.footer-copy{max-width:56rem;margin:.75rem auto 0;padding:.75rem 1.5rem 0;border-top:1px solid rgba(255,255,255,.08);font-size:.7rem;color:rgba(255,255,255,.3)}\n\n\/* REVEAL *\/\n.reveal{opacity:0;transform:translateY(12px);transition:opacity .5s ease,transform .5s ease}\n.reveal.visible{opacity:1;transform:none}\n\n\/* PRINT *\/\n@media print{\n .toc,.consent-btns,.footer{display:none !important}\n .inner-md{padding:0}\n .pol-callout,.responsible-card,.consent-wrap{break-inside:avoid}\n body{font-size:12pt}\n}\n\n\/* RESPONSIVE *\/\n@media(max-width:640px){\n .sec{padding:2.5rem 1rem}\n .pol-p,.pol-list,.pol-callout,.pol-rule,.responsible-card,.consent-wrap{margin-left:0}\n .responsible-card{grid-template-columns:1fr}\n .consent-fields{grid-template-columns:1fr}\n .consent-sign{grid-template-columns:1fr}\n .ph-meta{flex-direction:column;gap:.5rem}\n}\n<\/style>\n<\/head>\n<body>\n\n\n<div id=\"politicas-hero\">\n <div class=\"ph-overlay\"><\/div>\n <div class=\"ph-inner\">\n <div class=\"eyebrow\">Marco legal<\/div>\n <h1 class=\"ph-title\">Pol\u00edticas de <span>Privacidad<\/span><br>y Consentimiento<\/h1>\n <p class=\"ph-sub\">Nos comprometemos con la protecci\u00f3n de sus datos personales y el cumplimiento de la normatividad colombiana vigente.<\/p>\n <div class=\"ph-meta\">\n <div class=\"ph-meta-item\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n \u00daltima actualizaci\u00f3n: enero 2024\n <\/div>\n <div class=\"ph-meta-item\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z\"\/><\/svg>\n Cumple Ley 1581 de 2012 \u00b7 Decreto 1074 de 2015\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n<nav class=\"toc\">\n <div class=\"toc-inner\">\n <a class=\"toc-link active\" href=\"#datos\">Tratamiento de Datos<\/a>\n <a class=\"toc-link\" href=\"#derechos\">Sus Derechos<\/a>\n <a class=\"toc-link\" href=\"#finalidad\">Finalidad<\/a>\n <a class=\"toc-link\" href=\"#consentimiento\">Consentimiento<\/a>\n <\/div>\n<\/nav>\n\n\n<section class=\"sec sec-beige\">\n <div class=\"inner-md\">\n\n <div class=\"pol-section reveal\" id=\"datos\">\n <div class=\"pol-section-head\"><div class=\"pol-num n1\">1<\/div><h2 class=\"pol-section-title\">Pol\u00edtica de Tratamiento de Datos Personales<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">El objetivo de la presente Pol\u00edtica es dar cumplimiento a la <strong>Ley Estatutaria No. 1581 de 2012<\/strong>, su Decreto Reglamentario 1074 de 2015 y dem\u00e1s normas que rigen la Protecci\u00f3n de Datos Personales, garantizando el derecho de <strong>H\u00e1beas Data<\/strong> de los Titulares.<\/p>\n <div class=\"pol-callout info\"><div class=\"pol-callout-icon\">\u2139\ufe0f<\/div><div><div class=\"pol-callout-title\">Responsable del tratamiento<\/div><div class=\"pol-callout-text\">El responsable es el <strong>Consultorio del Dr. Ricardo Cepeda V\u00e1squez<\/strong>, con los datos indicados a continuaci\u00f3n.<\/div><\/div><\/div>\n <div class=\"responsible-card\">\n <div class=\"rc-item\"><div class=\"rc-label\">Responsable<\/div><div class=\"rc-val\">Dr. Ricardo Cepeda V\u00e1squez<\/div><\/div>\n <div class=\"rc-item\"><div class=\"rc-label\">Especialidad<\/div><div class=\"rc-val\">Gastroenterolog\u00eda \u00b7 Endoscopia Digestiva<\/div><\/div>\n <div class=\"rc-item\"><div class=\"rc-label\">Direcci\u00f3n<\/div><div class=\"rc-val\">Centro M\u00e9dico Almirante Col\u00f3n<br>Carrera 16 #84a-09 \u00b7 Cons. 513 \u00b7 Bogot\u00e1<\/div><\/div>\n <div class=\"rc-item\"><div class=\"rc-label\">Contacto<\/div><div class=\"rc-val\"><a href=\"tel:6012855670\">601 285 5670<\/a> \u00b7 <a href=\"tel:6013003217\">601 300 3217<\/a><br><a href=\"mailto:consultoriodoctorcepeda@gmail.com\">consultoriodoctorcepeda@gmail.com<\/a><\/div><\/div>\n <\/div>\n <\/div>\n\n <div class=\"pol-section reveal\" id=\"derechos\">\n <div class=\"pol-section-head\"><div class=\"pol-num n2\">2<\/div><h2 class=\"pol-section-title\">Sus Derechos como Titular de Datos<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">Como titular de datos personales, usted tiene los siguientes derechos:<\/p>\n <ul class=\"pol-list\">\n <li><strong>Conocer<\/strong> los datos personales que se tienen sobre usted y la informaci\u00f3n relacionada con su tratamiento.<\/li>\n <li><strong>Actualizar y rectificar<\/strong> sus datos personales cuando sean inexactos o incompletos.<\/li>\n <li><strong>Solicitar prueba<\/strong> de la autorizaci\u00f3n otorgada para el tratamiento de sus datos.<\/li>\n <li><strong>Ser informado<\/strong> del uso que se ha dado a sus datos personales.<\/li>\n <li><strong>Presentar quejas<\/strong> ante la Superintendencia de Industria y Comercio (SIC) por infracciones a la ley.<\/li>\n <li><strong>Revocar la autorizaci\u00f3n<\/strong> y\/o solicitar la supresi\u00f3n de sus datos cuando no se respeten sus derechos.<\/li>\n <li><strong>Acceder gratuitamente<\/strong> a sus datos personales que hayan sido objeto de tratamiento.<\/li>\n <\/ul>\n <div class=\"pol-callout warn\"><div class=\"pol-callout-icon\">\u26a0\ufe0f<\/div><div><div class=\"pol-callout-title\">Datos sensibles de salud<\/div><div class=\"pol-callout-text\">La informaci\u00f3n m\u00e9dica y cl\u00ednica es considerada <strong>dato sensible<\/strong> seg\u00fan la Ley 1581 de 2012. Su tratamiento requiere autorizaci\u00f3n expresa y se usar\u00e1 exclusivamente con fines m\u00e9dico-asistenciales.<\/div><\/div><\/div>\n <\/div>\n\n <div class=\"pol-section reveal\" id=\"finalidad\">\n <div class=\"pol-section-head\"><div class=\"pol-num n3\">3<\/div><h2 class=\"pol-section-title\">Finalidad del Tratamiento<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">Sus datos personales ser\u00e1n tratados para las siguientes finalidades:<\/p>\n <ul class=\"pol-list\">\n <li><strong>Prestaci\u00f3n de servicios m\u00e9dicos:<\/strong> historia cl\u00ednica, diagn\u00f3stico, tratamiento y seguimiento.<\/li>\n <li><strong>Comunicaciones asistenciales:<\/strong> instrucciones de preparaci\u00f3n, resultados y recordatorios de citas.<\/li>\n <li><strong>Cumplimiento legal:<\/strong> reportes a entidades de salud, aseguradoras y autoridades competentes.<\/li>\n <li><strong>Gesti\u00f3n administrativa:<\/strong> facturaci\u00f3n, convenios con aseguradoras y gesti\u00f3n del consultorio.<\/li>\n <li><strong>Mejora del servicio:<\/strong> an\u00e1lisis estad\u00edstico an\u00f3nimo para mejorar la calidad de atenci\u00f3n.<\/li>\n <\/ul>\n <p class=\"pol-p\">Los datos <strong>no ser\u00e1n cedidos, vendidos ni compartidos<\/strong> con terceros para fines comerciales o publicitarios.<\/p>\n <div class=\"pol-callout ok\"><div class=\"pol-callout-icon\">\ud83d\udd12<\/div><div><div class=\"pol-callout-title\">Seguridad de la informaci\u00f3n<\/div><div class=\"pol-callout-text\">Implementamos medidas t\u00e9cnicas y administrativas para proteger sus datos contra p\u00e9rdida, acceso no autorizado, divulgaci\u00f3n o alteraci\u00f3n.<\/div><\/div><\/div>\n <\/div>\n\n <div class=\"pol-section reveal\" id=\"consentimiento\">\n <div class=\"pol-section-head\"><div class=\"pol-num n4\">4<\/div><h2 class=\"pol-section-title\">Consentimiento Informado del Paciente<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">El siguiente formulario constituye el consentimiento informado para el tratamiento de datos personales y la autorizaci\u00f3n para la prestaci\u00f3n de servicios m\u00e9dicos. Por favor diligencie todos los campos.<\/p>\n <div class=\"consent-wrap\">\n <div class=\"consent-title\">Formulario de Consentimiento<\/div>\n <div class=\"consent-sub\">Complete los datos del paciente y lea detenidamente antes de autorizar. Puede imprimir este formulario para su registro.<\/div>\n <div class=\"consent-fields\">\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-nombre\">Nombre completo<\/label><input class=\"cf-input\" type=\"text\" id=\"cp-nombre\" placeholder=\"Nombres y apellidos\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-doc\">N\u00famero de documento<\/label><input class=\"cf-input\" type=\"text\" id=\"cp-doc\" placeholder=\"C.C. \/ T.I. \/ Pasaporte\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-fecha\">Fecha de nacimiento<\/label><input class=\"cf-input\" type=\"date\" id=\"cp-fecha\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-tel\">Tel\u00e9fono de contacto<\/label><input class=\"cf-input\" type=\"tel\" id=\"cp-tel\" placeholder=\"Celular o fijo\"><\/div>\n <div class=\"cf-field full\"><label class=\"cf-label\" for=\"cp-email\">Correo electr\u00f3nico<\/label><input class=\"cf-input\" type=\"email\" id=\"cp-email\" placeholder=\"correo@ejemplo.com\"><\/div>\n <\/div>\n <div class=\"consent-text\">\n <p>Yo, el paciente identificado con los datos anteriores, en pleno uso de mis facultades mentales, <strong>declaro haber sido informado(a)<\/strong> por el Dr. Ricardo Cepeda V\u00e1squez sobre los procedimientos m\u00e9dicos, sus riesgos, beneficios y alternativas disponibles.<\/p>\n <p><strong>Autorizo expresamente<\/strong> al Consultorio del Dr. Ricardo Cepeda V\u00e1squez para recopilar, almacenar, usar y procesar mis datos personales \u2014 incluyendo informaci\u00f3n de salud de car\u00e1cter sensible \u2014 para las finalidades descritas en esta pol\u00edtica, en cumplimiento de la Ley 1581 de 2012.<\/p>\n <p><strong>Entiendo y acepto<\/strong> que puedo revocar esta autorizaci\u00f3n en cualquier momento, salvo cuando el tratamiento sea necesario para el cumplimiento de obligaciones legales vinculadas con la prestaci\u00f3n del servicio m\u00e9dico.<\/p>\n <p>Declaro haber le\u00eddo y comprendido la <strong>Pol\u00edtica de Tratamiento de Datos Personales<\/strong> del consultorio.<\/p>\n <\/div>\n <div class=\"consent-checks\">\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch1\"><label class=\"cc-label\" for=\"ch1\">Autorizo el <strong>tratamiento de mis datos personales<\/strong> de salud para la prestaci\u00f3n de servicios m\u00e9dicos, historia cl\u00ednica, diagn\u00f3stico y seguimiento.<\/label><\/div>\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch2\"><label class=\"cc-label\" for=\"ch2\">Autorizo el <strong>env\u00edo de comunicaciones<\/strong> relacionadas con mis procedimientos m\u00e9dicos (instrucciones, recordatorios, resultados) por correo y\/o WhatsApp.<\/label><\/div>\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch3\"><label class=\"cc-label\" for=\"ch3\">Autorizo la <strong>transmisi\u00f3n de mis datos<\/strong> a aseguradoras y entidades de salud con convenio, exclusivamente para efectos de facturaci\u00f3n y cobertura m\u00e9dica.<\/label><\/div>\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch4\"><label class=\"cc-label\" for=\"ch4\">He le\u00eddo y <strong>acepto la Pol\u00edtica de Tratamiento de Datos Personales<\/strong> del Consultorio del Dr. Ricardo Cepeda V\u00e1squez.<\/label><\/div>\n <\/div>\n <div class=\"consent-sign\">\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-ciudad\">Ciudad<\/label><input class=\"cf-input\" type=\"text\" id=\"cp-ciudad\" value=\"Bogot\u00e1 D.C.\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-fecha-firma\">Fecha de firma<\/label><input class=\"cf-input\" type=\"date\" id=\"cp-fecha-firma\"><\/div>\n <\/div>\n <div class=\"consent-btns\">\n <button class=\"btn-print\" onclick=\"imprimirConsentimiento()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"6 9 6 2 18 2 18 9\"\/><path d=\"M6 18H4a2 2 0 01-2-2v-5a2 2 0 012-2h16a2 2 0 012 2v5a2 2 0 01-2 2h-2\"\/><rect x=\"6\" y=\"14\" width=\"12\" height=\"8\"\/><\/svg>\n Imprimir \/ Guardar consentimiento\n <\/button>\n <button class=\"btn-reset\" onclick=\"resetConsentimiento()\">Limpiar formulario<\/button>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n<footer class=\"footer\">\n <div class=\"footer-inner\">\n <div class=\"footer-logo\">\n <img decoding=\"async\" src=\"https:\/\/doctorcepeda.com.co\/wp-content\/uploads\/2022\/09\/cropped-6diseno-logotipo-inicial-letra-cd-o-dc-diseno-tarjeta-visita-vector-premium_538617-377-removebg-preview-removebg-preview.png\" alt=\"Dr. Ricardo Cepeda V.\"\/>\n <span class=\"footer-txt\">Dr. Ricardo Cepeda V. \u00b7 Gastroenterolog\u00eda y Endoscopia Digestiva<\/span>\n <\/div>\n <div class=\"footer-links\">\n <a href=\"\/colonoscopia\">Colonoscopia<\/a>\n <a href=\"\/endoscopia\">Endoscopia Alta<\/a>\n <a href=\"\/convenios\">Convenios<\/a>\n <\/div>\n <\/div>\n <div class=\"footer-copy\">\u00a9 2026 Dr. Ricardo Cepeda \u00b7 Todos los derechos reservados \u00b7 Pol\u00edtica conforme a Ley 1581 de 2012<\/div>\n<\/footer>\n\n<script>\nconst tocLinks=document.querySelectorAll('.toc-link');\nconst sections=document.querySelectorAll('.pol-section[id]');\nwindow.addEventListener('scroll',()=>{\n let cur='';\n sections.forEach(s=>{if(window.scrollY>=s.offsetTop-120)cur=s.id});\n tocLinks.forEach(l=>l.classList.toggle('active',l.getAttribute('href')==='#'+cur));\n},{passive:true});\n\nconst obs=new IntersectionObserver(e=>e.forEach(x=>{\n if(x.isIntersecting){x.target.classList.add('visible');obs.unobserve(x.target);}\n}),{threshold:0.07});\ndocument.querySelectorAll('.reveal').forEach((el,i)=>{\n el.style.transitionDelay=Math.min(i*0.08,0.3)+'s';obs.observe(el);\n});\n\ndocument.getElementById('cp-fecha-firma').value=new Date().toISOString().split('T')[0];\n\nfunction imprimirConsentimiento(){\n if(['ch1','ch2','ch3','ch4'].some(id=>!document.getElementById(id).checked)){alert('Por favor acepte todas las autorizaciones antes de imprimir.');return;}\n if(!document.getElementById('cp-nombre').value.trim()){alert('Por favor ingrese el nombre completo del paciente.');return;}\n window.print();\n}\nfunction resetConsentimiento(){\n ['cp-nombre','cp-doc','cp-tel','cp-email','cp-ciudad'].forEach(id=>{\n document.getElementById(id).value=id==='cp-ciudad'?'Bogot\u00e1 D.C.':'';\n });\n document.getElementById('cp-fecha').value='';\n document.getElementById('cp-fecha-firma').value=new Date().toISOString().split('T')[0];\n ['ch1','ch2','ch3','ch4'].forEach(id=>document.getElementById(id).checked=false);\n}\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pol\u00edticas y Consentimiento \u00b7 Dr. Ricardo Cepeda \u00b7 Gastroenter\u00f3logo Marco legal Pol\u00edticas de Privacidady Consentimiento Nos comprometemos con la protecci\u00f3n de sus datos personales y el cumplimiento de la normatividad colombiana vigente. \u00daltima actualizaci\u00f3n: enero 2024 Cumple Ley 1581 de 2012 \u00b7 Decreto 1074 de 2015 Tratamiento de Datos Sus Derechos Finalidad Consentimiento 1 Pol\u00edtica<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-40437","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages\/40437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/comments?post=40437"}],"version-history":[{"count":16,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages\/40437\/revisions"}],"predecessor-version":[{"id":40776,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages\/40437\/revisions\/40776"}],"wp:attachment":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/media?parent=40437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n\t\t\t\t\t\t

\n\t\t\t\t\t

\n\t\t\t

\n\t\t\t\t\t\t

\n\t\t\t\t

\n\t\t\t\t\t\n\n\n\n\nPol\u00edticas y Consentimiento \u00b7 Dr. Ricardo Cepeda \u00b7 Gastroenter\u00f3logo<\/title>\n<meta name=\"description\" content=\"Pol\u00edtica de Tratamiento de Datos Personales y Consentimiento del Paciente \u2014 Consultorio Dr. Ricardo Cepeda V\u00e1squez, Bogot\u00e1.\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500;600;700&family=Playfair+Display:wght@500;600;700&display=swap\" rel=\"stylesheet\">\n<style>\n*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}\n:root{\n --navy:#1a3050;--navy2:#1e3a5f;--navy3:#254875;\n --gold:#C89B56;--gold2:#b88642;\n --muted:#9ba8b8;--border-light:#e5e7eb;\n --beige:#f5f1ea;--radius:.75rem;\n --shadow-sm:0 1px 6px rgba(0,0,0,.07);\n --border:rgba(255,255,255,.1);\n}\nbody{font-family:'Inter',sans-serif;color:var(--navy);background:#fff;overflow-x:hidden}\n.inner{max-width:56rem;margin:0 auto;padding:0 1.5rem}\n.inner-md{max-width:52rem;margin:0 auto;padding:0 1.5rem}\n.sec{padding:4rem 1.5rem}\n.sec-beige{background:var(--beige)}\n.sec-white{background:#fff}\n.eyebrow{font-size:.65rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);display:flex;align-items:center;gap:.5rem;margin-bottom:.6rem}\n.eyebrow::before{content:'';width:1.5rem;height:1.5px;background:var(--gold);display:block}\n.sec-h2{font-family:'Playfair Display',serif;font-size:clamp(1.4rem,3vw,2rem);font-weight:600;color:var(--navy);margin-bottom:1.5rem}\n\n\/* HERO *\/\n#politicas-hero{\n background-image:url('https:\/\/doctorcepeda.com.co\/wp-content\/uploads\/2023\/04\/admin-ajax.jpg') !important;\n background-size:cover !important;background-position:center !important;\n background-color:var(--navy2) !important;\n padding:5rem 1.5rem 4rem;position:relative;min-height:220px;\n}\n.ph-overlay{position:absolute;inset:0;background:rgba(20,45,80,0.72);z-index:0}\n.ph-inner{max-width:56rem;margin:0 auto;position:relative;z-index:1}\n.ph-inner .eyebrow{color:var(--gold)}\n.ph-inner .eyebrow::before{background:var(--gold)}\n.ph-title{font-family:'Playfair Display',serif;font-size:clamp(2rem,4vw,3rem);font-weight:600;color:#fff;line-height:1.1;margin-bottom:1rem}\n.ph-title span{color:var(--gold)}\n.ph-sub{font-size:.95rem;color:var(--muted);line-height:1.75;max-width:36rem}\n.ph-meta{display:flex;gap:1.5rem;flex-wrap:wrap;margin-top:1.2rem}\n.ph-meta-item{display:flex;align-items:center;gap:.4rem;font-size:.78rem;color:rgba(255,255,255,.55)}\n.ph-meta-item svg{width:13px;height:13px;color:var(--gold);flex-shrink:0}\n\n\/* TOC *\/\n.toc{background:var(--beige);border-bottom:2px solid var(--border-light);position:sticky;top:0;z-index:400;overflow-x:auto;scrollbar-width:none}\n.toc::-webkit-scrollbar{display:none}\n.toc-inner{max-width:56rem;margin:0 auto;padding:0 1.5rem;display:flex}\n.toc-link{flex-shrink:0;padding:1rem 1.1rem;font-size:.8rem;font-weight:500;color:#6b7280;text-decoration:none;border-bottom:2.5px solid transparent;white-space:nowrap;transition:color .15s,border-color .15s}\n.toc-link:hover{color:var(--navy)}\n.toc-link.active{color:var(--navy2);border-bottom-color:var(--gold);font-weight:600}\n\n\/* SECCIONES *\/\n.pol-section{margin-bottom:3rem;scroll-margin-top:100px}\n.pol-section-head{display:flex;align-items:center;gap:.85rem;margin-bottom:.6rem}\n.pol-num{width:2rem;height:2rem;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:.75rem;font-weight:800;color:#fff;flex-shrink:0;box-shadow:0 2px 8px rgba(0,0,0,.12)}\n.pol-num.n1{background:var(--navy2)}.pol-num.n2{background:var(--gold)}.pol-num.n3{background:var(--navy3)}.pol-num.n4{background:var(--navy2)}\n.pol-section-title{font-family:'Playfair Display',serif;font-size:1.25rem;font-weight:600;color:var(--navy)}\n.pol-rule{height:1px;background:var(--border-light);margin:0 0 1.2rem 2.85rem}\n.pol-p{font-size:.9rem;line-height:1.8;color:#374151;margin:0 0 .9rem 2.85rem}\n.pol-p strong{color:var(--navy);font-weight:600}.pol-p a{color:var(--navy2)}\n.pol-list{margin:0 0 1rem 2.85rem;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:.5rem}\n.pol-list li{display:flex;align-items:flex-start;gap:.6rem;font-size:.875rem;color:#374151;line-height:1.65}\n.pol-list li::before{content:'\u2022';color:var(--gold);font-weight:700;flex-shrink:0}\n.pol-list li strong{color:var(--navy)}\n\n\/* CALLOUTS *\/\n.pol-callout{display:flex;gap:.85rem;padding:1rem 1.2rem;border-radius:var(--radius);margin:1rem 0 1rem 2.85rem}\n.pol-callout.info{background:#eff6ff;border-left:3px solid var(--navy2)}\n.pol-callout.warn{background:#fff8ed;border-left:3px solid var(--gold)}\n.pol-callout.ok{background:#f0fdf4;border-left:3px solid #15803d}\n.pol-callout-icon{font-size:1.2rem;flex-shrink:0;line-height:1.3}\n.pol-callout-title{font-size:.7rem;font-weight:700;letter-spacing:.06em;text-transform:uppercase;margin-bottom:.3rem}\n.pol-callout.info .pol-callout-title{color:var(--navy2)}.pol-callout.warn .pol-callout-title{color:#92570a}.pol-callout.ok .pol-callout-title{color:#15803d}\n.pol-callout-text{font-size:.82rem;color:#374151;line-height:1.65}\n.pol-callout-text strong{color:var(--navy)}\n\n\/* TARJETA RESPONSABLE *\/\n.responsible-card{background:#fff;border:1px solid var(--border-light);border-radius:var(--radius);padding:1.5rem;margin:1rem 0 1rem 2.85rem;display:grid;grid-template-columns:1fr 1fr;gap:1rem;box-shadow:var(--shadow-sm)}\n.rc-item{display:flex;flex-direction:column;gap:.2rem}\n.rc-label{font-size:.65rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:#9ca3af}\n.rc-val{font-size:.875rem;color:var(--navy);line-height:1.5}.rc-val a{color:var(--navy2);text-decoration:none}\n\n\/* FORMULARIO CONSENTIMIENTO *\/\n.consent-wrap{background:#fff;border:1px solid var(--border-light);border-radius:var(--radius);padding:2rem;margin:1.5rem 0 1.5rem 2.85rem;box-shadow:var(--shadow-sm);position:relative;overflow:hidden}\n.consent-wrap::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--navy2),var(--gold))}\n.consent-title{font-family:'Playfair Display',serif;font-size:1.1rem;font-weight:600;color:var(--navy);margin-bottom:.3rem}\n.consent-sub{font-size:.8rem;color:#6b7280;margin-bottom:1.5rem;line-height:1.5}\n.consent-fields{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-bottom:1.2rem}\n.cf-field{display:flex;flex-direction:column;gap:.4rem}.cf-field.full{grid-column:1\/-1}\n.cf-label{font-size:.65rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#6b7280}\n.cf-input{background:#fff;border:1.5px solid var(--border-light);border-radius:.5rem;padding:.65rem .85rem;font-family:'Inter',sans-serif;font-size:.875rem;color:var(--navy);width:100%;transition:border-color .18s}\n.cf-input:focus{outline:none;border-color:var(--gold);box-shadow:0 0 0 3px rgba(200,155,86,.1)}\n.consent-text{background:var(--beige);border-radius:.5rem;padding:1.2rem 1.3rem;margin-bottom:1.2rem;font-size:.825rem;color:#374151;line-height:1.75}\n.consent-text strong{color:var(--navy);font-weight:600}\n.consent-text p{margin-bottom:.7rem}.consent-text p:last-child{margin-bottom:0}\n.consent-checks{display:flex;flex-direction:column;gap:.85rem;margin-bottom:1.5rem}\n.cc-item{display:flex;align-items:flex-start;gap:.75rem}\n.cc-item input[type=\"checkbox\"]{width:16px;height:16px;accent-color:var(--navy2);flex-shrink:0;margin-top:2px;cursor:pointer}\n.cc-label{font-size:.825rem;color:#374151;line-height:1.55;cursor:pointer}.cc-label strong{color:var(--navy)}\n.consent-sign{display:grid;grid-template-columns:1fr 1fr;gap:1rem;margin-bottom:1.5rem}\n.consent-btns{display:flex;gap:.75rem;flex-wrap:wrap}\n.btn-print{display:inline-flex;align-items:center;gap:.5rem;background:var(--navy2);color:#fff;border:none;border-radius:.55rem;padding:.85rem 1.6rem;font-family:'Inter',sans-serif;font-size:.825rem;font-weight:700;cursor:pointer;transition:background .18s,transform .15s;box-shadow:0 4px 14px rgba(30,58,95,.2)}\n.btn-print:hover{background:var(--navy3);transform:translateY(-2px)}\n.btn-print svg{width:15px;height:15px}\n.btn-reset{display:inline-flex;align-items:center;gap:.5rem;background:none;color:#6b7280;border:1px solid var(--border-light);border-radius:.55rem;padding:.75rem 1.3rem;font-family:'Inter',sans-serif;font-size:.825rem;font-weight:500;cursor:pointer;transition:all .15s}\n.btn-reset:hover{background:var(--beige);color:var(--navy)}\n\n\/* FOOTER *\/\n.footer{background:var(--navy2);border-top:1px solid var(--border);padding:2rem 1.5rem}\n.footer-inner{max-width:56rem;margin:0 auto;display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:1rem}\n.footer-logo{display:flex;align-items:center;gap:.75rem}\n.footer-logo img{height:2rem;width:auto}\n.footer-txt{font-size:.75rem;color:var(--muted)}\n.footer-links{display:flex;gap:1.2rem;flex-wrap:wrap}\n.footer-links a{font-size:.75rem;color:var(--muted);text-decoration:none;transition:color .2s}\n.footer-links a:hover{color:var(--gold)}\n.footer-copy{max-width:56rem;margin:.75rem auto 0;padding:.75rem 1.5rem 0;border-top:1px solid rgba(255,255,255,.08);font-size:.7rem;color:rgba(255,255,255,.3)}\n\n\/* REVEAL *\/\n.reveal{opacity:0;transform:translateY(12px);transition:opacity .5s ease,transform .5s ease}\n.reveal.visible{opacity:1;transform:none}\n\n\/* PRINT *\/\n@media print{\n .toc,.consent-btns,.footer{display:none !important}\n .inner-md{padding:0}\n .pol-callout,.responsible-card,.consent-wrap{break-inside:avoid}\n body{font-size:12pt}\n}\n\n\/* RESPONSIVE *\/\n@media(max-width:640px){\n .sec{padding:2.5rem 1rem}\n .pol-p,.pol-list,.pol-callout,.pol-rule,.responsible-card,.consent-wrap{margin-left:0}\n .responsible-card{grid-template-columns:1fr}\n .consent-fields{grid-template-columns:1fr}\n .consent-sign{grid-template-columns:1fr}\n .ph-meta{flex-direction:column;gap:.5rem}\n}\n<\/style>\n<\/head>\n<body>\n\n\n<div id=\"politicas-hero\">\n <div class=\"ph-overlay\"><\/div>\n <div class=\"ph-inner\">\n <div class=\"eyebrow\">Marco legal<\/div>\n <h1 class=\"ph-title\">Pol\u00edticas de <span>Privacidad<\/span><br>y Consentimiento<\/h1>\n <p class=\"ph-sub\">Nos comprometemos con la protecci\u00f3n de sus datos personales y el cumplimiento de la normatividad colombiana vigente.<\/p>\n <div class=\"ph-meta\">\n <div class=\"ph-meta-item\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n \u00daltima actualizaci\u00f3n: enero 2024\n <\/div>\n <div class=\"ph-meta-item\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 003 9c0 5.591 3.824 10.29 9 11.622 5.176-1.332 9-6.03 9-11.622 0-1.042-.133-2.052-.382-3.016z\"\/><\/svg>\n Cumple Ley 1581 de 2012 \u00b7 Decreto 1074 de 2015\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n<nav class=\"toc\">\n <div class=\"toc-inner\">\n <a class=\"toc-link active\" href=\"#datos\">Tratamiento de Datos<\/a>\n <a class=\"toc-link\" href=\"#derechos\">Sus Derechos<\/a>\n <a class=\"toc-link\" href=\"#finalidad\">Finalidad<\/a>\n <a class=\"toc-link\" href=\"#consentimiento\">Consentimiento<\/a>\n <\/div>\n<\/nav>\n\n\n<section class=\"sec sec-beige\">\n <div class=\"inner-md\">\n\n <div class=\"pol-section reveal\" id=\"datos\">\n <div class=\"pol-section-head\"><div class=\"pol-num n1\">1<\/div><h2 class=\"pol-section-title\">Pol\u00edtica de Tratamiento de Datos Personales<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">El objetivo de la presente Pol\u00edtica es dar cumplimiento a la <strong>Ley Estatutaria No. 1581 de 2012<\/strong>, su Decreto Reglamentario 1074 de 2015 y dem\u00e1s normas que rigen la Protecci\u00f3n de Datos Personales, garantizando el derecho de <strong>H\u00e1beas Data<\/strong> de los Titulares.<\/p>\n <div class=\"pol-callout info\"><div class=\"pol-callout-icon\">\u2139\ufe0f<\/div><div><div class=\"pol-callout-title\">Responsable del tratamiento<\/div><div class=\"pol-callout-text\">El responsable es el <strong>Consultorio del Dr. Ricardo Cepeda V\u00e1squez<\/strong>, con los datos indicados a continuaci\u00f3n.<\/div><\/div><\/div>\n <div class=\"responsible-card\">\n <div class=\"rc-item\"><div class=\"rc-label\">Responsable<\/div><div class=\"rc-val\">Dr. Ricardo Cepeda V\u00e1squez<\/div><\/div>\n <div class=\"rc-item\"><div class=\"rc-label\">Especialidad<\/div><div class=\"rc-val\">Gastroenterolog\u00eda \u00b7 Endoscopia Digestiva<\/div><\/div>\n <div class=\"rc-item\"><div class=\"rc-label\">Direcci\u00f3n<\/div><div class=\"rc-val\">Centro M\u00e9dico Almirante Col\u00f3n<br>Carrera 16 #84a-09 \u00b7 Cons. 513 \u00b7 Bogot\u00e1<\/div><\/div>\n <div class=\"rc-item\"><div class=\"rc-label\">Contacto<\/div><div class=\"rc-val\"><a href=\"tel:6012855670\">601 285 5670<\/a> \u00b7 <a href=\"tel:6013003217\">601 300 3217<\/a><br><a href=\"mailto:consultoriodoctorcepeda@gmail.com\">consultoriodoctorcepeda@gmail.com<\/a><\/div><\/div>\n <\/div>\n <\/div>\n\n <div class=\"pol-section reveal\" id=\"derechos\">\n <div class=\"pol-section-head\"><div class=\"pol-num n2\">2<\/div><h2 class=\"pol-section-title\">Sus Derechos como Titular de Datos<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">Como titular de datos personales, usted tiene los siguientes derechos:<\/p>\n <ul class=\"pol-list\">\n <li><strong>Conocer<\/strong> los datos personales que se tienen sobre usted y la informaci\u00f3n relacionada con su tratamiento.<\/li>\n <li><strong>Actualizar y rectificar<\/strong> sus datos personales cuando sean inexactos o incompletos.<\/li>\n <li><strong>Solicitar prueba<\/strong> de la autorizaci\u00f3n otorgada para el tratamiento de sus datos.<\/li>\n <li><strong>Ser informado<\/strong> del uso que se ha dado a sus datos personales.<\/li>\n <li><strong>Presentar quejas<\/strong> ante la Superintendencia de Industria y Comercio (SIC) por infracciones a la ley.<\/li>\n <li><strong>Revocar la autorizaci\u00f3n<\/strong> y\/o solicitar la supresi\u00f3n de sus datos cuando no se respeten sus derechos.<\/li>\n <li><strong>Acceder gratuitamente<\/strong> a sus datos personales que hayan sido objeto de tratamiento.<\/li>\n <\/ul>\n <div class=\"pol-callout warn\"><div class=\"pol-callout-icon\">\u26a0\ufe0f<\/div><div><div class=\"pol-callout-title\">Datos sensibles de salud<\/div><div class=\"pol-callout-text\">La informaci\u00f3n m\u00e9dica y cl\u00ednica es considerada <strong>dato sensible<\/strong> seg\u00fan la Ley 1581 de 2012. Su tratamiento requiere autorizaci\u00f3n expresa y se usar\u00e1 exclusivamente con fines m\u00e9dico-asistenciales.<\/div><\/div><\/div>\n <\/div>\n\n <div class=\"pol-section reveal\" id=\"finalidad\">\n <div class=\"pol-section-head\"><div class=\"pol-num n3\">3<\/div><h2 class=\"pol-section-title\">Finalidad del Tratamiento<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">Sus datos personales ser\u00e1n tratados para las siguientes finalidades:<\/p>\n <ul class=\"pol-list\">\n <li><strong>Prestaci\u00f3n de servicios m\u00e9dicos:<\/strong> historia cl\u00ednica, diagn\u00f3stico, tratamiento y seguimiento.<\/li>\n <li><strong>Comunicaciones asistenciales:<\/strong> instrucciones de preparaci\u00f3n, resultados y recordatorios de citas.<\/li>\n <li><strong>Cumplimiento legal:<\/strong> reportes a entidades de salud, aseguradoras y autoridades competentes.<\/li>\n <li><strong>Gesti\u00f3n administrativa:<\/strong> facturaci\u00f3n, convenios con aseguradoras y gesti\u00f3n del consultorio.<\/li>\n <li><strong>Mejora del servicio:<\/strong> an\u00e1lisis estad\u00edstico an\u00f3nimo para mejorar la calidad de atenci\u00f3n.<\/li>\n <\/ul>\n <p class=\"pol-p\">Los datos <strong>no ser\u00e1n cedidos, vendidos ni compartidos<\/strong> con terceros para fines comerciales o publicitarios.<\/p>\n <div class=\"pol-callout ok\"><div class=\"pol-callout-icon\">\ud83d\udd12<\/div><div><div class=\"pol-callout-title\">Seguridad de la informaci\u00f3n<\/div><div class=\"pol-callout-text\">Implementamos medidas t\u00e9cnicas y administrativas para proteger sus datos contra p\u00e9rdida, acceso no autorizado, divulgaci\u00f3n o alteraci\u00f3n.<\/div><\/div><\/div>\n <\/div>\n\n <div class=\"pol-section reveal\" id=\"consentimiento\">\n <div class=\"pol-section-head\"><div class=\"pol-num n4\">4<\/div><h2 class=\"pol-section-title\">Consentimiento Informado del Paciente<\/h2><\/div>\n <div class=\"pol-rule\"><\/div>\n <p class=\"pol-p\">El siguiente formulario constituye el consentimiento informado para el tratamiento de datos personales y la autorizaci\u00f3n para la prestaci\u00f3n de servicios m\u00e9dicos. Por favor diligencie todos los campos.<\/p>\n <div class=\"consent-wrap\">\n <div class=\"consent-title\">Formulario de Consentimiento<\/div>\n <div class=\"consent-sub\">Complete los datos del paciente y lea detenidamente antes de autorizar. Puede imprimir este formulario para su registro.<\/div>\n <div class=\"consent-fields\">\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-nombre\">Nombre completo<\/label><input class=\"cf-input\" type=\"text\" id=\"cp-nombre\" placeholder=\"Nombres y apellidos\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-doc\">N\u00famero de documento<\/label><input class=\"cf-input\" type=\"text\" id=\"cp-doc\" placeholder=\"C.C. \/ T.I. \/ Pasaporte\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-fecha\">Fecha de nacimiento<\/label><input class=\"cf-input\" type=\"date\" id=\"cp-fecha\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-tel\">Tel\u00e9fono de contacto<\/label><input class=\"cf-input\" type=\"tel\" id=\"cp-tel\" placeholder=\"Celular o fijo\"><\/div>\n <div class=\"cf-field full\"><label class=\"cf-label\" for=\"cp-email\">Correo electr\u00f3nico<\/label><input class=\"cf-input\" type=\"email\" id=\"cp-email\" placeholder=\"correo@ejemplo.com\"><\/div>\n <\/div>\n <div class=\"consent-text\">\n <p>Yo, el paciente identificado con los datos anteriores, en pleno uso de mis facultades mentales, <strong>declaro haber sido informado(a)<\/strong> por el Dr. Ricardo Cepeda V\u00e1squez sobre los procedimientos m\u00e9dicos, sus riesgos, beneficios y alternativas disponibles.<\/p>\n <p><strong>Autorizo expresamente<\/strong> al Consultorio del Dr. Ricardo Cepeda V\u00e1squez para recopilar, almacenar, usar y procesar mis datos personales \u2014 incluyendo informaci\u00f3n de salud de car\u00e1cter sensible \u2014 para las finalidades descritas en esta pol\u00edtica, en cumplimiento de la Ley 1581 de 2012.<\/p>\n <p><strong>Entiendo y acepto<\/strong> que puedo revocar esta autorizaci\u00f3n en cualquier momento, salvo cuando el tratamiento sea necesario para el cumplimiento de obligaciones legales vinculadas con la prestaci\u00f3n del servicio m\u00e9dico.<\/p>\n <p>Declaro haber le\u00eddo y comprendido la <strong>Pol\u00edtica de Tratamiento de Datos Personales<\/strong> del consultorio.<\/p>\n <\/div>\n <div class=\"consent-checks\">\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch1\"><label class=\"cc-label\" for=\"ch1\">Autorizo el <strong>tratamiento de mis datos personales<\/strong> de salud para la prestaci\u00f3n de servicios m\u00e9dicos, historia cl\u00ednica, diagn\u00f3stico y seguimiento.<\/label><\/div>\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch2\"><label class=\"cc-label\" for=\"ch2\">Autorizo el <strong>env\u00edo de comunicaciones<\/strong> relacionadas con mis procedimientos m\u00e9dicos (instrucciones, recordatorios, resultados) por correo y\/o WhatsApp.<\/label><\/div>\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch3\"><label class=\"cc-label\" for=\"ch3\">Autorizo la <strong>transmisi\u00f3n de mis datos<\/strong> a aseguradoras y entidades de salud con convenio, exclusivamente para efectos de facturaci\u00f3n y cobertura m\u00e9dica.<\/label><\/div>\n <div class=\"cc-item\"><input type=\"checkbox\" id=\"ch4\"><label class=\"cc-label\" for=\"ch4\">He le\u00eddo y <strong>acepto la Pol\u00edtica de Tratamiento de Datos Personales<\/strong> del Consultorio del Dr. Ricardo Cepeda V\u00e1squez.<\/label><\/div>\n <\/div>\n <div class=\"consent-sign\">\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-ciudad\">Ciudad<\/label><input class=\"cf-input\" type=\"text\" id=\"cp-ciudad\" value=\"Bogot\u00e1 D.C.\"><\/div>\n <div class=\"cf-field\"><label class=\"cf-label\" for=\"cp-fecha-firma\">Fecha de firma<\/label><input class=\"cf-input\" type=\"date\" id=\"cp-fecha-firma\"><\/div>\n <\/div>\n <div class=\"consent-btns\">\n <button class=\"btn-print\" onclick=\"imprimirConsentimiento()\">\n <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"6 9 6 2 18 2 18 9\"\/><path d=\"M6 18H4a2 2 0 01-2-2v-5a2 2 0 012-2h16a2 2 0 012 2v5a2 2 0 01-2 2h-2\"\/><rect x=\"6\" y=\"14\" width=\"12\" height=\"8\"\/><\/svg>\n Imprimir \/ Guardar consentimiento\n <\/button>\n <button class=\"btn-reset\" onclick=\"resetConsentimiento()\">Limpiar formulario<\/button>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n<footer class=\"footer\">\n <div class=\"footer-inner\">\n <div class=\"footer-logo\">\n <img decoding=\"async\" src=\"https:\/\/doctorcepeda.com.co\/wp-content\/uploads\/2022\/09\/cropped-6diseno-logotipo-inicial-letra-cd-o-dc-diseno-tarjeta-visita-vector-premium_538617-377-removebg-preview-removebg-preview.png\" alt=\"Dr. Ricardo Cepeda V.\"\/>\n <span class=\"footer-txt\">Dr. Ricardo Cepeda V. \u00b7 Gastroenterolog\u00eda y Endoscopia Digestiva<\/span>\n <\/div>\n <div class=\"footer-links\">\n <a href=\"\/colonoscopia\">Colonoscopia<\/a>\n <a href=\"\/endoscopia\">Endoscopia Alta<\/a>\n <a href=\"\/convenios\">Convenios<\/a>\n <\/div>\n <\/div>\n <div class=\"footer-copy\">\u00a9 2026 Dr. Ricardo Cepeda \u00b7 Todos los derechos reservados \u00b7 Pol\u00edtica conforme a Ley 1581 de 2012<\/div>\n<\/footer>\n\n<script>\nconst tocLinks=document.querySelectorAll('.toc-link');\nconst sections=document.querySelectorAll('.pol-section[id]');\nwindow.addEventListener('scroll',()=>{\n let cur='';\n sections.forEach(s=>{if(window.scrollY>=s.offsetTop-120)cur=s.id});\n tocLinks.forEach(l=>l.classList.toggle('active',l.getAttribute('href')==='#'+cur));\n},{passive:true});\n\nconst obs=new IntersectionObserver(e=>e.forEach(x=>{\n if(x.isIntersecting){x.target.classList.add('visible');obs.unobserve(x.target);}\n}),{threshold:0.07});\ndocument.querySelectorAll('.reveal').forEach((el,i)=>{\n el.style.transitionDelay=Math.min(i*0.08,0.3)+'s';obs.observe(el);\n});\n\ndocument.getElementById('cp-fecha-firma').value=new Date().toISOString().split('T')[0];\n\nfunction imprimirConsentimiento(){\n if(['ch1','ch2','ch3','ch4'].some(id=>!document.getElementById(id).checked)){alert('Por favor acepte todas las autorizaciones antes de imprimir.');return;}\n if(!document.getElementById('cp-nombre').value.trim()){alert('Por favor ingrese el nombre completo del paciente.');return;}\n window.print();\n}\nfunction resetConsentimiento(){\n ['cp-nombre','cp-doc','cp-tel','cp-email','cp-ciudad'].forEach(id=>{\n document.getElementById(id).value=id==='cp-ciudad'?'Bogot\u00e1 D.C.':'';\n });\n document.getElementById('cp-fecha').value='';\n document.getElementById('cp-fecha-firma').value=new Date().toISOString().split('T')[0];\n ['ch1','ch2','ch3','ch4'].forEach(id=>document.getElementById(id).checked=false);\n}\n<\/script>\n<\/body>\n<\/html>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pol\u00edticas y Consentimiento \u00b7 Dr. Ricardo Cepeda \u00b7 Gastroenter\u00f3logo Marco legal Pol\u00edticas de Privacidady Consentimiento Nos comprometemos con la protecci\u00f3n de sus datos personales y el cumplimiento de la normatividad colombiana vigente. \u00daltima actualizaci\u00f3n: enero 2024 Cumple Ley 1581 de 2012 \u00b7 Decreto 1074 de 2015 Tratamiento de Datos Sus Derechos Finalidad Consentimiento 1 Pol\u00edtica<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-40437","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages\/40437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/comments?post=40437"}],"version-history":[{"count":16,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages\/40437\/revisions"}],"predecessor-version":[{"id":40776,"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/pages\/40437\/revisions\/40776"}],"wp:attachment":[{"href":"https:\/\/doctorcepeda.com.co\/index.php\/wp-json\/wp\/v2\/media?parent=40437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}